Gold demand is the modern gold market which is a picture of diversity and growth. Since the early 1970’s the volume of gold produced each year has tripled with the amount of gold bought annually which has quadrupled. Today gold markets have flourished across the globe. Gold is now bought by a far more diverse set of consumers and investor than at any previous time in history.
Sources of demand for gold
Gold has emotional, cultural and financial value and different people across the globe. Many people buy this metal for different reasons. Gold demand is due for a number of reasons such as jewellery, technology and financial uses or value. However it’s also on demand by central banks and investors as a different sector of the gold market rise to prominence at different points in the global economic cycle. This diversity of demand and self balancing its nature market underpin gold’s robust qualities as an investment asset.
Gold as an investment
Gold is the most wonderfully performing asset that has proved its worth of investment better than stocks, shares. Modest allocations to gold can be proven to protect and enhance the performance of an investment port folio. Even so globally the yellow memetal stillonly makes up less than percentage of investment portfolios. Today with this changing and investors of all sorts are coming to accept AU as a reliable, tangible long term store of value that moves independently of other assets. The annual volume of gold bought by investors has increased by at least over the last three decades. It’s been proven by all commercial banks and central banks prove that the precious metal can be used in portfolios to protect purchasing power. So if you are an economical investor you should use this volatility to minimize losses during periods of market shock.